How to Use uniforms to the benefit of your customers and your employees?


Through careful design and thoughtful functionality you can choose great uniforms that your employees will love, do you need them?

Uniforms help customers with identification and they feel comfortable with the professionalism, but do the Uniforms Improve Employee Satisfaction?

Uniforms crop up in a variety of businesses – typically that of customer service businesses due to the fact that uniforms have a positive effect on guests and customers. Uniforms can indicate to customers that the brand or business is professional, and they can help them identify employees. They’re also aesthetically pleasing for customers (if you’ve picked nice ones that suit the environment) and can communicate nice ‘vibes’. While uniforms are generally positive for they viewers of the uniforms, how do they affect the wearers?

There are a number of factors to take into consideration for those seeking uniforms for their workplace: Design and appearance, functionality and practicality and most importantly the research indicating the effect on productivity and attitudes as a result of wearing uniforms. When all factors are considered you can head out to find some great uniforms for your team.

Design & Appearance

A interesting thing to know about human nature is that a person who is considered to be attractive is also considered to be more sociable and more accomplished. As clothing has an effect on attractiveness your chosen uniform can change the way your employees are viewed, and how they feel about themselves. Ensure design is clean-cut and simple, as well as a design that suits many body-types. If you do this you will choose a uniform that is attractive on everyone and that does not have a polarising design. Not only will your employees be considered sociable and accomplished, but they will feel that way themselves.

Functionality and practicality

Uniforms need to be functional to be practical. And the people that understand the function best of all is the people that wear them. When seeking out a functional uniform, consult your employees. They will let you know about the feel of fabric, the movement in the shoulders, the lack of pocket space, or the excess of warmth. That frilled sleeve may look amazing but if it gets dipped in food, becoming wet and stained, your employees won’t feel so great about themselves or their work.

Of course, uniforms are often chosen before businesses even open so it gets difficult to consult employees, but make sure you consult them at some stage prior to open to make sure you have made the right choice.

Also, uniforms often function as a symbol of their role. Just as office workers wear suits and heels, while uniform-less wait-staff opt for dark colours that hide stains, any enforced dress should reflect the type of clothes one would choose in their role. Your security guard does not y benefit the productivity and attitudes of your workers in a positive or negative way? Because if the worker effects aren’t positive, then the customer effects may not be worth it.

Productivity & Attitudes

Through studies of uniformed workers, and questions about their working life, it was found that a well-fitted uniform that is appropriately functional and of an appropriate design can genuinely make an employee feel valued and feel good about the job. People expect their clothes to enhance their appearance, and when they do they’re satisfied. Particularly if their appearance is enhanced day-to-day with little to no effort on their behalf due to wearing a uniform.

Some researchers suggest that uniforms play part in directing workers towards their role. Just as putting on a costume helps an actor represent their character, a uniform helps an employee represent their company. They can begin to feel as though they are part of their role, improving their attitude towards it. Be careful, however, not to take away their individualism.

Employees were found to want functional uniforms, while many managers want to use uniforms as a marketing tool. Employees that are included in the process feel like valued members of their team. Remember to care for your employees, because without employees you cannot have your business.


Employees like their uniforms – they like functional, attractive uniforms that make them feel like part of the team and help them into their roles. The ease of not having to choose an outfit everyday is a bonus and if the uniform is chosen to suit the role perfectly, from function, to colour, to symbolism, then who would want to wear everyday clothes?

Use uniforms to the benefit of your customers and your employees, but first make sure your employees have a say in those uniforms to maximise satisfaction.